Wait, I thought I was clicking on a link to learn about franchising Midwest Meals? Well...you did!

We knew we wanted to share Midwest Meals with the world...but we also knew the first thing we needed to do was adopt a name that we could protect from Coast to Coast with the United States Patent and Trademark Office.

So we came up with “Simple Plan” and applied for registration so we know you’ll be the ONLY Simple Plan Business in your marketplace. It's the same great meals and business you have come to love.

The more we think about it, the more we love our name. The business, its systems and its goals are simple.