My name is Dan Beck, and I started a brand called Midwest Meals based in Eau Claire, WI. Growing up, I was always active between sports and working out. I am from a small rural northern Wisconsin town, but I had the opportunity to live in Southern California and study the health and fitness culture on the coast.
When I returned to Wisconsin in 2015, I had the realization that (at the time) there were no meal prep services in a 100-mile range. As I finished my degree from the University of Wisconsin – Eau Claire, I decided to launch Midwest Meals out of a shared commercial kitchen. Week after week, our first clients told their friends…and they told theirs…and as they say, the rest is history.
Fast forward, we built a brand new, state-of-the-art facility in Eau Claire, WI in the spring of 2017 and began working on franchising, where we currently serve the Eau Claire region as well as train our franchisees. The name changed from Midwest Meals to Simple Plan Foods to better encompass our vision of the future!